1. To bring buyers and sellers closer is the primary function of which of the following?

Question

1. To bring buyers and sellers closer is the primary function of which of the following

options?

a. Import agents

b. Export agents

c. Brokers

d. Manufacturer's sales offices

2. Which of the following is NOT a key activity in logistics?

a. Materials handling

b. Inventory control

c. Production

d. Warehousing

3. A convenience product is probably be sold by using which of the following

distributions?

a. Intensive distribution

b. Exclusive distribution

c. Selective distribution

d. Extensive distribution

4. A reduction from the list price given to channel members based on the job they

perform, reflects which one of the following discounts?

a. Seasonal discount

b. Quantity discount

c. Trade discount

d. Cash discount

5. Setting low prices to encourage initial product trial and to generate sales growth

reflects which one of the following pricing methods?

a. Penetration pricing

b. Skimming pricing

c. Competition-Based Pricing

d. Cost-Based Pricing

6. Which of the following are NOT examples of intermediaries?

a. Clients

b. Dealers

c. Agents

d. Retailers

7. A marketer who wanted to include detailed explanations in advertisements would be

most likely to use which one of the following media?

a. Radio

b. Television

c. Outdoor displays

d. Magazines

8. Which of the following is the first step in creating effective advertising messages—

deciding what general message will be communicated to consumers?

a. Deciding advertising clutter

b. Message strategy

c. Rewarding consumers

d. Selecting the medium

9. Personal selling can be defined as which of the following communication?

a. People communication

b. Direct communication

c. Interpersonal communication

d. Local communication

10. An effective form of direct marketing today is using the 30-minute television

advertising programs for a single product refers to which of the following options?

a. Direct-Mail Marketing

b. Home shopping TV

c. Infomercials

d. Publicity

Answer 1

1 C

2 C

3 A

4 C

5 A

6 A

7 D

8 C

9 C

10 C

I think this is bst answer and what you think

Answer 2

Solution of Quiz#2

Principle of Marketing

Q.  No.    Selected Option

01                C

02                 C

03                 A

04                 C

05                 A

06                 A

07                 D

08                 B

09                 B

10                 C

Answer 3

1 c

2 c

3 a

4 c

5 a

6 a

7 d

8 b

9 b

10 b

Answer 4

1. To bring buyers and sellers closer is the primary function of which of the following

options?

c. Brokers

2. Which of the following is NOT a key activity in logistics?

c. Production

3. A convenience product is probably be sold by using which of the following

distributions?

a. Intensive distribution

4. A reduction from the list price given to channel members based on the job they

perform, reflects which one of the following discounts?

a. Seasonal discount

5. Setting low prices to encourage initial product trial and to generate sales growth

reflects which one of the following pricing methods?

b. Skimming pricing

6. Which of the following are NOT examples of intermediaries?

a. Clients

7. A marketer who wanted to include detailed explanations in advertisements would be

most likely to use which one of the following media?

d. Magazines

8. Which of the following is the first step in creating effective advertising messages—

deciding what general message will be communicated to consumers?

c. Rewarding consumers

9. Personal selling can be defined as which of the following communication?

b. Direct communication



10. An effective form of direct marketing today is using the 30-minute television

advertising programs for a single product refers to which of the following options?

d. Publicity

Answer 5

1 C

2 C

3 A

4 C

5 A

6 A

7 D

8 B

9 B

10 B