*10 points for best answer* what is coke's target market?

Question

i have to figure out what coca cola orgininals target market is. what do you think??

Answer 1

teenagers

Answer 2

Consumers with very limited choice, such as diners at Pizzerias, Burger joints, Food courts at shopping malls, Multiplexes  etc.

Answer 3

Originally, it was marketed for adults as a classy, s**y drink that gives you a great feeling (the drugs).

Now its marketed for everyone. They already have brand identity, so they dont need to do much except convert non-Coke drinkers to drink the Coke. Basically, their target is young people-- children and teens because this is the age that often sets a life pattern, and they want to make a customer for life.

Answer 4

1) Sell coca cola (and it's various other brands) to people who at some point, might feel the need to drink something during the day (al la 'everyone')

2) The brand hs been established for a while with a red and white logo incorporating a font and wave - they execute it through all advertising mediums and sponsorships though their FAVORITE is actually getting coca cola owned fridges into distribution points that they give for free, provided the fridge sticks at least 85% of coca cola owned brands

3) Cash

4) Target hot days, sports days, cold days, youth orientated, meal times, weekends, week days - anything alert the audience at some point.

Answer 5

Pepsi drinkers.

Answer 6

Originally?  I'd have to say older people because it did have coca leaf extracts (cocaine) in it.  So to give extra pep I'd say it was older people.

Answer 7

coca cola's

target market such as sport, music and fashion.

take care

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