2011 FIVB World Cup in Japan a tremendous success – Volleyball News
Japan was hit by a deadly earth-quake some eight months ago. The sad incident was followed by a series of calamities for the people of Japan in the form of powerful tsunami waves, extensive damage, a nuclear crises, and thousands of casualties. The memory
of that dreadful day still haunts the Japanese people. In the aftermath of terrific earth-quake, the FIVB had to make a difficult decision to finalise Japan as the host of the 2011 edition of the FIVB World Cup.
Nonetheless, the FIVB and the Japan Volleyball Association (JVA) worked closely and finally came up with the decision to set up the international campaign in Japan. The rumours of moving the competition to some other country were disposed off right away,
when the FIVB announced the final plan and confirmed Japan as the host of FIVB World Cup.
Earlier this month, the women’s edition of the tournament successfully completed its run from November 4-18. Volleyball enthusiasts from all over the world travelled to Japan and showed real spirit. The event helped the locals in bringing back normal life.
Following the completion of the women’s tournament, the men’s matches are underway. The Japan Volleyball Association (JVA) gave the broadcasting rights to Fuji TV, who turned the competition into tremendous success. Fuji broadcasted the matches live and
also launched a relief campaign for the earth-quake affected people.
They organised special stands and placed right outside the Marine Messe sports hall in the city of Fukuoka. The stands offered food and t-shirts to the spectators. 10% of the revenue was announced to be spent on rehabilitation projects in Japan. The t-shirts
were inscribed with word “Nippon” and it was accompanied by number 8. Traditionally, number 8 is associated with Fuji TV in Japan.
A representative of Fuji TV talked about the campaign and earth-quack stricken people of Japan. He stated: “The food is coming directly from the areas that were hit by the tsunami. With this action we want to help local farmers sell their products as there
are no more shops there, the ordinary distribution chain was completely destroyed by the quake. So far via this action we have collected a sum of around 3’000 US$ and I am glad to stress that Fukuoka is the city that has chiefly contributed to reach that impressive
amount”
He added that Fuji TV set up stands during the FIVB World Cup matches in Osaka. In the next run, they are going to set up the similar stand at Yoyogi and Metropolitan Gymnasium in Tokyo, where the final round of the tournament will be played.
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