A U.S manufacturer of premium-quality luggage has been exporting its products to Europe.?

Question

However, the firm has discovered that its luggage is often sold along-side many lower-quality products in discount stores. What approach to international marketing should the firm consider if it wants greater control over how its products are sold at retail?

Answer 1

Hi,

There are many ways to market a small business on the web.  You can buy banner ads, text links, or use PPC.  However, the best way is to get listed in a bunch of portals. Portals and directories are like phone books, and they often provide a lot of traffic because they tend to rank high on Google.

This portal is giving away a free business card holder for lising your business (I got mine a few days ago in the mail).  If you want to know about some other portals, just let me know.

http://www.exclusive-directory-biz-cards...

Best of Luck