A beverage company wants to introduce a new soft drink in the market.You are a marketing manager in that compa

Question

A beverage company wants to introduce a new soft drink in the market.You are a marketing manager in that company.A task has been assigned to you to promote that soft drink.So what are the different ways through which the soft drink will be promoted to the customer?

Answer 1

Answer: -

Marketing as “planning and executing the strategy involved in moving a good or service from producer to consumer.”

DIRECT MARKETING

Definition: Sending a promotional message directly to consumers, rather than via a mass medium. Includes methods such as Direct Mail and Telemarketing.

A beverage company wants to introduce a new soft drink in the market. If I am a marketing manager in that company. A task has been assigned to me to promote that soft drink. So many different ways through which the soft drink will be promoted to the customer.

BASIC RULES OF MARKETING

There are following the rules  

• Product

• Place

• Promotion

• Positioning

When we use these rules then we will successful in the market:

TAKING A RISK

Marketer takes a risk specifically when any new product is introduced in a market because there are equal chance of Success and failure,

CUSTOMER SATISFACTION

It is very difficult to satisfy the whole population. If we will satisfy the customer then our product is successful in the market. If we want to satisfy the customer then we would use the basic rules of marketing. Marketing to reduce, shift or change it. In reality, marketing management is really demand management.

ADVERTISING is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.

PUBLIC RELATIONS are a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deal with issues rather than products or services, and are used to build goodwill with public or employees. Examples of public relations are employee training, support of charitable events, or a news release about some positive community participation.

Answer 2

First of all a short commercial on tv, if it is a soda company it MUST have enough money for that...

Than, we'd start a promotion "COLLECT 5 LABELS AND GET AN IPOD GIFT CARD, OR ANOTHER CAN OR WHATEVER.."

i'd also create a special website for the specific soda and create a game like runescape, club penguin, but one that has to do w/ the soda and w/ people buyng it