Question:

A firm should continue to produce output, as long as?

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the expected marginal revenue exceeds the expected marginal cost.

competitors cannot copy a productive process.

a firm is the dominant producer in its market niche.

labor unions do not set maximum work weeks.

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  1. the expected marginal revenue exceeds the expected marginal cost.

    You produce up to the point where mc=mr.  If the mr>mc, you produce more.  If mr<mc, you produce less.  Only at the point where mc=mr is profit maximized.

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