Question:

Adidas' Old Slogan?

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Does anyone know what Adidas' slogan was before they changed it to "Impossible is Nothing" in 2004?

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  1. The company formally registered as adidas AG (with lower case lettering) on August 18, 1949. The phrase All Day I Dream About Sports is used as if Adidas were an acronym.

    In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe"...

    "Impossible is Nothing" is the current mainstream marketing slogan for Adidas. This campaign was developed by 180\TBWA based in Amsterdam but also with significant work being done by TBWA\Chiat\Day in San Francisco - particularly for its basketball campaign "Believe In Five".

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