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Advantages of retail business in india?

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Advantages of retail business in india?

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  1. Few advantages for doing retail business in India, which  I can think of are:

    1. Large market size

    2. Increasing disposable income of consumers, which means they are ready to buy/ consume more/ better/ costlier products

    3. The factor of economies of scale for large retail chains as they can procure in bulk

    4. Brand awareness is becoming important, and the impact of advertising is increasing - a retail outlet gives branded items which might not all be present in mom-n-pop stores

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