Advertise -- creative ideas?

Question

i need ideas how to represent vodka (for summer) - (organize the bottle, or do some show as a representation maybe on the beach with the models) something like that.

please help!

Answer 1

You could have people dressed up in Russian style coats and hats etc and when they sip on their frozen vodka all of a sudden the coats melt off and they are all there toned, tanned and lookin' beautiful at a fab party or something-

Slogan - Get hot - Get * (Vodka'd) * -    *brand name

Nah -  just gammin'