Advertising, PR, marketing - SWOT analysis help?

Question

With two main players in the fledgling satellite radio industry, Sirius and XM, Sirius was third in a two-horse race. Notwithstanding the multiple assets of the radio, - loads of channels (sports, news, music etc.), broadcasting 24 hours daily, commercial-free – people still preferred XM to Sirius. Both radios were essentially alike, but XM was founded earlier.

The marketing cost for Sirius to build its customer base, convince people to pay for its service and then buy from the second fiddle would be, I estimate, approximately a gazillion bazillion dollars.

What would a SWOT analysis of the situation look like to you?

Answer 1

Hi,

There are many ways to market a small business on the web.  You can buy banner ads, text links, or use PPC.  However, the best way is to get listed in a bunch of portals. Portals and directories are like phone books, and they often provide a lot of traffic because they tend to rank high on Google.

This portal is giving away a free business card holder for lising your business (I got mine a few days ago in the mail).  If you want to know about some other portals, just let me know.

http://www.exclusive-directory-business-...

Best of Luck

Answer 2

i agree  the best way is to get listed in a bunch of portals. Portals and directories are like phone books, you can also get 1000's of feed using rss feeds marketing

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