Advertising: How can something be "New and improved"

Question

Surely it can be only one or the other?

Answer 1

Unfortunately,there are some unscrupulous advertisers who make  claims that are a bit of a stretch.  

Believe it or not, though, most major advertisers adhere to a code of ethics called "truth in advertising."  If advertisers get caught in a false claim, not only would it generate bad press, it would negatively impact sales.  What sales get generated by false claims isn't worth the potential consequences.

That being said, the words "new and improved" could reference the fact that the manufacturer has improved its formula, performance, taste...any number of things...making it a "new" product as well.

Hope that helps!

Answer 2

In ads, evreethang in nu & impruved & gooder for yu 2.

Dont beleev NE-thang yu heer or see.

Sumtimes on box av sereal, reed tiny print & yu find its a "nu pakage"

sumtimes its a nu koler.

& waet til yu see em kut the size av the box & klaem that is "nu".

Answer 3

Because the improvements are new to the product.

Answer 4

If something is improved, it is almost certainly new. But something new is not necessarily improved.

Answer 5

It is a meaningless phrase.

Answer 6

someone might buy something ' new' and 'improve it' somehow. could buy new clothes and alter them to improve them and look better??? thats my only guess

Answer 7

Hi-Ifound This One Very Helpful at:

http://www.mythreebillionsads.com..

Answer 8

It means a new version of the product which is improved. Does it not follow, however, that the previous version was inferior?