It's not uncommon to hear they would sell their house and sleep in their car to afford even more expensive gas...instead of considering selling their car, switch to cheaper alternatives for transportation and still sleep in their bed.
Either Americans (and citizens of other increasingly oil greedy countries) fail to respond to incentives, or prices are still fair.
If the price is high but you still buy it, it's not speculation, it's demand. The only way to put downward pressure on the price of oil is refusing to buy.
In such a liquid market (no pun intended), the hypothesis of speculation doesn't hold water.
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