An advertising agency president says"perception is reality". What does he mean by this?

Question

how is perception important to marketers?

Answer 1

perception is very important in advertising/ marketing. when consumers perceive a product or service that is advertised/ marketed to be very beneficial and efficient, chances are they would avail of that product or service. if consumers aren't smart enough, they might think that a product or service is as good as they think it is. in that case then, their perception would become  the 'reality' they choose to believe in.

Answer 2

Hi,

I have a lot of experience marketing small companies online (I have 3 companies).  One of the best ways is to sign up at business directories and protals.  These are basically listings of businesses (simliar to the phone book).  The advantage is that these portals usually get a lot of traffic and they're ranked high on Google because of all the quality links they contain.

My favorite portal is called Directory Exclusive.  I signed up a few weeks ago because they're giving a away a free business card holder when a person enter's their company info.  I received it in the mail 3 days ago =)

I don't know if they still have that promotion, but you can try to get the free card holder here:

http://www.best-internet-directory.info

Good Luck

Answer 3

Look at disney.

people assume they are "bubblegum and lollipops".

They are actually a shrewed and sometimes ruthless corporation.

Answer 4

"Perception is Reality" can be defined in several ways.

Another way to look at it is in the way people/consumers make up their minds about a product without actually first trying it out or buying it. Their "experience" with the product is based soley on what they have heard about the product from others or seen or read in the media.

"Perception is Reality" was actually first coined by "Rolling Stone" magazine some 20 years ago, who used it as a theme for an advertising campaign. The theme played off the idea that most people PERCEIVED Rolling Stone magazine as a publication that was read by druggies, hippies and rock fans, whereas the REALITY was that the magazine's readership actually included very affluent, well-educated readers.