Anthropology and Creative Advertising?

Question

I already have a BA in Advertising, but I'm planning to take a degree in Anthropology. I always loved this major. I noticed that Anthropology schools give advertising assignments, such as creation of awereness campaigns.

Is there much in common between the two majors? And do you think a degree in Anthropology would be of help for my career in Advertising?

Answer 1

Yes, I know others who have duel majors in advertising and anthropology.  The better you understand the cultures you are targeting in your advertising the better you know how to influence them.

However, in my department there are many discussions regarding the ethics of using anthropological knowledge to "manipulate" people.  So just be aware that some people may question your motives.

Answer 2

If you love anthropology, go for it.

Drop the career in advertising.

Why do something that has no value and is harmful, when there's a field you love?

Go into anthropology.

Be happy.