Any ideas? (San Francisco Earthquake&Fire of 1906- related)?

Question

Alright, so I'm making a slideshow on the San Francisco Quake&Fire of 1906. On the last slide, I'm putting in some humor. Here's what I've got:

Casualties (Deaths): 3,000

Property Damage: $400,000,000

______________________: Priceless

So, what should I put for "priceless"?

This is based on those Mastercard commercials, here's one:

http://www.youtube.com/watch?v=WFNXwor69-U

Answer 1

i understand your effort but i think it's a tasteless idea considering the topic.