Any ideas to get my failing Real Estate Agency off the ground.

Question

Nice adverts in the press, leaflet drops, lots of internet advetising and not one phone call! I run an online agency and am much better value than everyone else. How can I make this work? Any tips

Answer 1

I think that Meredith's answer covers several of the main points here well.  Essentially, if you want to succeed you need to ensure that you're adding more value for the customer than anyone else.  Unfortunately, in the business that you are in, there is a lot of competition, so you really need to do something special for people to notice you.  

Why not try something really innovative; for example, start a blog with regards to a really thorny issue which you can then take 'ownership' of.  My suggestion would be to start blogging about something like the cuirrent downturn in house prices, or the difficulties people are having with their mortgages.  If you build up a really solid blog which addresses these issue well, providing possible solutions of course, then people may be enticed to your site.  Were you to follow such a route, I would consider applying one of the Google Map 'mashups'; one which mashes the map application with local house prices to provide a map service detailing house prices by area.  

Answer 2

What makes you different?  What seperates you from the competition?

You could try offering something like video email and broadcast live tours online....  See the website below for how to do this.  You can drive more traffic to your website using these ideas and viral marketing....  Hook up with Mortgage Brokers, Conveyancers etc - do "joint ventures" where you advertise their services online in return for referral business..... it takes a while....  Hang in there.

See "Video Streaming" on the website and look at real estate.  Click the banners.  You can have this service for under $120 a year - AND be paid to use it if you want....  Very powerful and will give you a point of difference.  Readily available in the US and other countries.

Good luck and let me know if you want any further information.  Gotta be worth a look!

Regards

Meredith

Answer 3

check out the marketers lounge on Thomasnet. http://forums.thomasnet.com

If you need to make some extra money until your Real Estate business recovers you should check this out i'm earning about $3000 a month doing maybe 5 hours work a week.  http://www.projectpayday.com/go/1407394/...

Answer 4

Get a good mentor.

Answer 5

You run a n on-line agency? Can you put a link so I can comment?