Anybody else sick of the way "My" is added to so many things?

Question

like "MySpace," MyGiant," "My Yahoo," "MyThis," MyThat?" Urrgghh! Sick of hearing that. I picture some smart-*** brat clutching at a toy so no other child can play with it, saying "MyToy." All this "My" stuff is a marketing scam to give consumers the false impression that they has something special, that the company making the product or service REALLY CARES ABOUT THEM.

Answer 1

I wasn't until now... I am actually sick of e and i... (i.e., eLearning, iHome)... Let's start the revolution!!!

Answer 2

Maybe it would be better with "Our" instead.

Less selfish that way.