Anyone know what happened to the "Made in New Zealand" website/campaign?

Question

These were the marketing guys who built a huge NZ silver fern on a beach in America (LA?). They were going to do big thing with NZers allround the world but I have tried googling, and nothing comes up. Just wondering if it has all been canned?

Answer 1

It seems to have disappeared, I guess there was not a lot of interest shown, Too bad.