Approaching a potential sponsor/advertiser for video podcast?

Question

I am starting a video podcast series. It has it's niche and I know who I want to contact, but most of which are fairly large companies (there are no smaller ones). Some of these include Belkin and Circuit City.

So how do I go about finding who to talk to about ads/sponsorship?

What do I tell them/What do they expect me to tell them?

To make it clear, I am trying to find people to advertise on my podcast.

Answer 1

First google around and see if any of these companies offer an affiliate or link program for bloggers. That would apply to podcasters as well.

As to the ones you mentioned: here is a Circuit City marketing proposal submission form

https://circuitcity.sponsorwise.com/Logi...

Belkin is a little harder to find. Call their switchboard at USA   1 800 2BELKIN and ask for the marketing department mailing address or the location of a partnership application form.

What to tell them is a whole career discipline unto itself. Maybe you could find an older friend who is experienced in sales. Basically you have to get past the gatekeepers to the decision-maker, convince them to hear you, show them what you have, and persuade them that they need it.

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