Appropriate pricing policy if demand reaches its saturation point and the substitute products enter the mkt?

Question

explain the above with the help of examples.

Answer 1

You can also ad additional value to the product with color selections, ad-ons, improvements, etc.

You can reinvent the product as the "latest version."

You can position yourself as the first, the largest provider, or the original.  Thus you can include reliability and customer satisfaction in your advertising.

Answer 2

Allow discount instead of reducing the Prices, that too

'Pay for four and get five'.