Question:

Are Electronic Arts continuing to stand by Tiger Woods with their videogame endorsements?

by Stevie Colts  |  10 years, 10 month(s) ago

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Yes. EA Sports big cheese Peter Moore has posted a supportive blog on the official EA site, thus: "Our relationship with Tiger has always been rooted in golf. We didn’t form a relationship with him so that he could act as an arm’s length endorser. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.

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