Are Racing For Change backing a loser?
When Racing For Change was launched it came with a catchy title and some interestingly-worded “strategic goals” that formed their mission statement.
One of these core principles was to “define and launch a strategy that leads with distinctive premium-branded racing events, products, championships and finales”. Well, it sounds good even if it requires an honours degree in marketing speak to have a clue what they meant.
Read the full story at: http://blogs.bettor.com/Are-Racing-For-Change-backing-a-loser-a11390
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