Battlefield 3 breaks Electronic Arts’ first-person shooter sales record before release!
Electronic Arts have revealed that their third instalment in the Battlefield series has gone on to break the company’s sales record as it posted the highest figures for any EA first-person shooter title to date.
Things seem to be going well for Electronic Arts when it comes to the record breaking sales figures bit, as FIFA 12 went on to break the record for sales recorded during the launch period of any EA Sports title.
Now it seems, EA have something else to smile about as the DICE developed modern military shooter, Battlefield 3 has gone on and recorded the highest launch period figures for any first-person shooter released by the publisher.
The news broke after internal estimates were made by Electronic Arts, which put Battlefield 3’s sales around the 3-million units sold mark. What is interesting about that figure is that it represents the pre-sales, or in layman’s terms, sales made via customers
pre-ordering their title.
If readers are confused at this point, which we are sure some are; let us clarify what may be the cause for the confusion. The reader is probably looking at the calendar and wondering how the publisher, EA, could possibly post sales figures, when the game
has not even hit all the major markets yet?
Yes, it has been released in North America and it launches in Europe on the 28th of October, but the fact of the matter is that the figure is based solely on pre-sales figures, which had been recorded previously.
The fact is that the 3-million mark is a minimum as the game is expected to sell even more, as gamers who did not pre-order the title will be looking to pick it up as well.
It seems that Electronic Arts are sitting atop a gold mine; however, the expenditure on the game is also significant. An indicator of which can be seen when one looks at the budget EA allocated for marketing Battlefield 3, which stood at a cool $50-million.
There was some doubt in recent weeks whether the game could match the immense hype surrounding it, as the free-to-play online Beta was criticized by review sites and gamers alike. All of which complained of the substandard visuals and the number of glitches
present, which were deemed to be poor and excessive even by beta standards.
Yet, the current estimates from EA show that the poor Beta may not have had as significant an impact as many feared and the only thing left to do now is wait and see how the game actually does go on to sell and how much revenue it can actually earn.
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