The Bavarian giants are the most successful German team, winning a record 22 league titles and the former champions have signed a contract extension with Munich-based sponsors, Paulaner.
Bayern is a German top flight team and have extended its contract with the local company, Paulaner Brewery, which now runs until the end of 2016. The beer corporation is ranked among the top ten best selling breweries in Germany
and has been a top-level financer of FC Hollywood side since 2003.
The deal incorporates an exclusive permission granted to the beverage manufacturer to control beverage distribution at Der FCB’s home ground, also the responsibility to undertake social events consisting of channelling the fan
zones all over the Allianz Arena.
Moreover, the beer company is also to hold a yearly competition from the Roten supporters to form a team that will play FC Hollywood outfit in an offseason friendly game. Paulaner will cater to the Bavarians business meetings as
well as a parcel of signage rights.
It is at least a multi-million dollar sponsorship deal but monetary receipts are yet to be disclosed. Bayern and Paulaner both belong to the Bavarian region and are devoted to be the best nationally and internationally.
Die Bayern are currently the top team in the country and Paulaner are eighth in http://www.senore.com/Football-soccer/Germany-c2904. Both the organisations want to succeed in their respective fields in the international market.
"Both brands are part of the Bavarian culture, but also strive for the top internationally - Bayern in the art of football, we in the art of brewing," Paulaner managing director Roland Tobias was quoted as saying in an interview.
Tobias claimed that he is looking forward to enjoy success in Germany and abroad with the club supporters and the Allianz Arena team members.
“We are looking forward to celebrating national and international victories with the fans and players of Bayern Munich," Tobias finally concluded.
The brewing company is one of the premium partners at the Bundesliga club that include Audi, the Coca-Cola Company, Unicredit through its HypoVereinsbank subsidiary, Imtech, Lufthansa, Samsung, and Yingli Green Energy. Bayern already
has a profitable jersey sponsor and goods deal with http://www.senore.com/Football-soccer/Adidas-c38219 and Deutsche Telekom AG.
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