Beauty exhibition plans in nigeria?

Question

how do i get foreign beauty service and product manufactureres to agree to attend the exhibition i am putting together in nigeria. i have found and contacted some of these companies on line but they dont get to reply. even the foriegn exhibition organisers arent replying my mails.

Answer 1

First, answer these basic questions;

What is the market for beauty products in Nigeria in terms of gross revenue by product type by customers?

What are the barriers to entry into the market (cultural/poltical/ecumbant players) ?

Are there issues in shipping product or expertise to Nigeria?

What are the projected profit margins?

most importantly;

What do you offer these multinationals that they cant do themselves?

Answer these, put them in writing and then do not put them in a letter. Noone is going to answer a letter. Try other networking routes