Blog: I don't understand how blogs work for promoting a company.?

Question

I see adds wanting blog writers to write blogs for companies. I hear marketing strategies using blogs, but I don't get the concept. I see how one can write a blog somewhere, but how does that get to the people who buy the product? Ads and banners are placed on busy pages where millions of people will see it, but a blog is just a post, like a journal, hidden away on some web page. How does that help promote a business?

Please help if you can.

Answer 1

Starting a blog is a guaranteed way you can boost your sales income or daily page hits. Need convincing?

• Search engines love content-sites

• Giving your visitors a library of what they are searching for:

Suppose you are promoting a tourism site. Having a traveler’s blog with tips and reviews about travelling will keep your visitors constantly referring to your site.

• Breaking away from the competition

When your competitors only promote their products in the site, you tend to promote a knowledgebase of your niche too. You give something back before asking for something. And that’ll give you a positive edge in boosting your product sales.

• Increasing your link popularity

You can’t expect people to really link to your products and help you sell them unless you give them commission right? But when you run a blog, people will link to your content if it’s good quality. This way your domain will receive immense popularity.

• Playing around with probabilities

When you have a blog and promote it, you not only convince people who are looking to buy something from your site. You also convince the people read your blog to come to you when they want to buy something, because you’ve helped them out a lot with your content.

• Sharing the Google Page Rank

...And there are many more reasons. Usually, in my experience, blogs stand out more than typical web sites.

For more information, you can check out this article:

http://www.rockfuse.com/blog/here%E2%80%...

Or if you're interested in starting a blog, I will quote this source which can help you out with the necessary promotional methods.

http://www.rockfuse.com/blog

Answer 2

buy domain-

http://domainforsell.info/

Answer 3

A blog is more of a relationship building technique.  It builds trust with your prospects to turn them into customers.  However, you can still use the blog to bring more traffic into your website with other techniques as well.

In today's consumer world, the consumer first does research before buying, and they buy from who they like.  Your blog helps the prospect learn the information they need to make an intelligent buying decision, and by giving them that information it makes you a trusted expert creating a relationship with them.

To use the blog to bring more traffic to your website, in each blog entry a link should be added to link back to your website.  Overtime if done properly your website will grow a large number of incoming links from your blog putting your website higher in the search engines.