Brand personality of Levi's (BA in Marketing)?

Question

I'm writing a report about Levi's and I have to discuss its brand personality. Brand personality is the character of the brand described in terms of other entities such as people, animals or objects.

• ‘If Levi’s was a car, what type of car would it

be?’

• ‘If Levi’s was a person, what type of person would it

be?’(or Who?)

• ‘If Levi’s was an animal, what type of animal would it

be?’

• If Levi’s was a drink , what type of drink would it

be?’

I know it sounds werid, but it's for a course work assignment. Thank you so much if you can help out

Answer 1

Hi, THAT's an interesting assignment!

Levi's have been around a LONG time, and to me they have a rugged, western, yet timeless look and personality.

Car:  a shiny, brand new, black Ford truck

Person:  cowboy or Brad Pitt...  handsome, muscular, fit, not very talkative...

Animal:  a sleek, well-groomed horse

Drink:  Jack Daniels

I hope that helps - - best of luck!