British Cycling puts out open tender for Tour of Britain 2014 onwards
British Cycling has announced to put out open tenders for the Tour of Britain from 2014 onwards as announced by Brian Cookson, the President of British Cycling.
The overall victory by Bradley Wiggins at the Tour de France including his 16 gold medal run at the 2012 London Olympics really boosted Great Britain’s image in cycling world and the authorities have decided to take a fresh look at how the Tour of Britain
can be made more effective.
“It’s important that we take a fresh look at how the Tour of Britain can deliver continued growth and profile for the sport,” Cookson noted.
"We look forward to further developing an event that reflects the current status of our sport in this country."
The race has been organised by the sport event and marketing company SweetSpot Group since its inception in 2004 but Brian believes that it is the right time to analyse all the available options in order to secure the race’s future for years to come.
“Most crucially, we want to assure our current and future members and all cycling fans that we will have their interests at heart throughout this process and we look forward to further developing an event that reflects the current status of our sport in
this country,” Cookson concluded.
However, SweetSpot was disappointed on hearing the British Cycling’s decision and stated that it will try to continue organising the event beyond 2014.
The Sports firm took the initiative to start the race in 2004 after an absence of five years and stated that its actions and hard work can be judged by the increasing popularity of the event.
Bradley Wiggins’ performance throughout the season has done wonders for the British cycling as he becomes the first ever British cyclist to claim an overall victory at the Tour de France 2012 riding with the strong Team Sky line-up.
Christopher Froome claimed the second position with Vincenzo Nibali securing the third overall position after the final general classifications.
The nine-day race is scheduled from September 15th to 22 2013and the final route of the race will be revealed by the organisers later as of the final updates.
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