British nationals encouraged to stay at home during Olympics through discount incentive
A campaign with the theme of ‘staycations’ will be launched in this week that will be aimed to encourage the British nationals to stay back at home during the time of the upcoming London 2012 Olympic Games.
This campaign is being backed by the British government as well.
The campaign will be offering discount packages that will work towards keeping back the British nationals and promoting the Olympics event that is scheduled to start from July 27 and last until August 12. A 20.12% discount will be offered on hotels, meals,
entry tickets to key locations as well as guided tours. It has been reported that a total of three million hotel rooms all across Great Britain are in queue to receive price cuts because of the Olympic season.
These discounts are going to be funded by the industry which would be offering them. The hotel room discounts are being funded by big names such as Butlins. Other than that, the discount will also be available on popular attractions such as the London Eye
as well as the Alton Towers. Apart from that, places such as the historic house in Derbyshire, the area of Chatsworth as well as Edinburgh will be included in the discount package.
Jeremy Hunt, the culture secretary, is going to be announcing the details of the ‘staycation’ campaign on Wednesday.
Hunt made the following comments on the matter of the discount offers to be given to the British nationals on staying back during Olympics, “With the Diamond Jubilee and the 2012 Olympic Games, this year is the perfect opportunity for more of us to holiday
in the UK. With so much going on, and this fantastic new 20.12% discount scheme, it's a great opportunity to see what Britain has to offer. The inevitable moans and groans in the run up to an Olympics must not cloud the scale of the opportunity - including
our biggest ever tourism marketing campaign to make sure we get a lasting benefit from being in the global spotlight.”
The discount packages will be available to the tourists through a website that would be specifically allocated for the deal.
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