Burton and Mountain Dew get together to make t-shirts from recycled plastic
Burton Snowboards and soft-drink company Mountain Dew recently announced a new partnership that will be oriented towards increasing the sustainability of the fabrics used in their apparel and outwear by creating fabrics out from recycled plastics.
The action sports-oriented soft drink company would be providing the plastic used in the packaging of its beverages for the new fabric, while Burton designers would be implementing the materials into their Green Mountain Project line of outwear.
The partnership has started to produce results already, with three designs of t-shirts becoming available at Burton US flagship stores for $27. These t-shirts comprise of 50% cotton and 50% recycled plastic.
The true motive behind the partnership between Burton and Mountain Dew is to do their bit for the environment and protect winters from global warming. By utilising recycled plastic to make products such as clothes, Burton would be able to not only preserve
natural resources, but also helps in reducing the amount of non-biodegradable waste material.
Talking about the partnership with Mountain Dew, Burton’s Jeremy Kent said that they had been searching for ways to make use of recycled materials since the launch of their Green Mountain Project in 2008. Therefore, they collaborated with Mountain Dew for
the 2012 product year, using recycled plastic in the production of their apparel and outwear.
Danny Davis, an America’s professional snowboarder who rides for Burton, explained the importance of the work being done by Burton and Mountain Dew, stating, “As a snowboarder, it's important to reuse and reduce materials as a step towards making sure we
protect winter because of global warming. But forget about being a snowboarder for a second. As a person, I support the use of recycled fabrics and reducing raw materials. It just seems logical to take waste plastic and make it into shirts, jackets, and eventually
other snowboard products, reducing and reusing should be important to anybody.”
Davis further added that the programme would serve to spread awareness about how waste materials can be used to make goods and hoped to see other companies get inspired to make their operations and production eco-friendly.
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