Business publications summerize articles related to branding?

Question

u are a management trainee reporting to the marketing manager of an organization. u have been asked to go though business publications summerize articles related to branding . explain the purpose of reading in this case and the type of reading that u will be required to do.

Answer 1

This exercise can bring fresh ideas about the company where the trainee has to implement branding strategies. This will set the tone and mindset of the trainee. This might be part of induction program for trainee.

Reading is the best resource.

Answer 2

Assignment in context is to access your (trainee's) capabilities, to Anallise views of others, as well as to access your  expressing skills in written communication.

With all the Best.

Answer 3

Do it as an act as a study on Branding Exercises, as stated by Experts, and the ones that were implemented.

You Should try to find out, "why" of each branding exercises practiced or preached,  & how  & why  Branding Strategies  are used.

I would rather google all Branding pages. Select the few that I find innovative & useful.

use some learnings, from which has been implemented and why/how they worked and similarly for the ones that dint work out.