Which one of the following is not characteristic of a good letter to the editor?
1. being rational
2. being lengthy
3. using good taste
4. being fair
2 . Attention, Interest, Desire, and Action (AIDA) is used for instructing:
1. effective, persuasive communication
2. incomplete communication.
3. the "you attitude".
4. Avoidance of a "call for action".
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