Can, nvohk, a community-managed eco-clothing company actually help drive environmental change?

Question

nvohk - www.projectnvohk.com - is a new eco-clothing company that is recruiting 20,000 members to manage the brand. 10% of profits will be donated to environmental charities and 35% of profits will go to its members via reward points to buy nvohk products. It's an interesting concept, but will this concept work to help drive eco awareness and ultimately help change the way consumers interact with brands and the environment?

Answer 1

If the company has good marketing and is truly eco-friendly it will succeed.  Eco awareness is becoming more mainstream everyday.