It's simple economics. If you refuse to buy something, or (in this case) if you buy less of it, the seller will cut the price in order to entice you to buy more.
Which means that the American consumer can force down the price of oil by reducing their use, through carpooling, ride-sharing, increased use of public transportation, etc.,
But, being the greedy, spoiled, entitled and selfish people that we are...we don't want to do that, do we?
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