Question:

Can anyone tell me the average time to market for a product?

by  |  earlier

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that has been submitted for a patent and has only functional verification prototype testing but detail and safety testing and a detailed marketing plan has yet to be developed?

After being submitted to a company who is enthusiastic about getting product to market.

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2 ANSWERS


  1. It depends entirely on the product, as to the market climate.

    for instance, someone recently developed a mechanical device that reduced fuel consumption significanly in motor vehicles. This product was immediately embraced by the market as the demand for these types of products is high.

    However, a product that has a relatively low demand will require extensive marketing and may actually never achieve a target market.


  2. that depends on the product catagory, whether food, electronics,  vehicle, house appliances or anything, then we do market research & survey, target market, business/marketing plan and then we can count its average time to market.

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