Question:

Can you give me the definition of these words like some words i have given?

by  |  earlier

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1. Marketing strategy:

2. Promotion:

3. Advertising: any paid form of nonpersonal communication through the media about a product by an identified sponsor.

4. Personal selling: personal, face-to –face contact between a seller’s representative and those people with whom the seller wants to communicate.

5. Sales promotion: any activity that offers an incentive to induce a desired response by salespersons, intermediaries, and / or final customers.

6. Public relations: communication to correct erroneous impressions, maintain the goodwill of the organization’s many publics, and explain the organization’s goals and purposes.

7. Customer contact personnel:

8. Immediate incentive:

9. Delay incentive:

10. Coupon:

11. Cents-off offer

12. Samples:

13. Cash rebates:

14. Premium:

15. Consumer contests:

16. Consumer sweepstakes:

17. Additional product deals:

18. Trading stamps:

19. Consumer exhibitions:

20. Sales meetings:

21. Sales contests:

22. Point-of-purchase displays:

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2 ANSWERS


  1. 2. Promotion- advancement in rank or position; something devised to publicize or advertise a product, cause, institution, etc.

    10. Coupon-a separate certificate, ticket, etc., for the same purpose.

    12. Samples- A portion, piece, or segment that is representative of a whole.

    14. Premium- (Economics) the excess value of one form of money over another of the same nominal value.

    These are all i could find.


  2. 1.  Marketing Strategy - the means by  which a marketing goal is to be achieved, usually characterized  by specified target market and a marketing program to reach it.

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