1. Marketing strategy:
2. Promotion:
3. Advertising: any paid form of nonpersonal communication through the media about a product by an identified sponsor.
4. Personal selling: personal, face-to –face contact between a seller’s representative and those people with whom the seller wants to communicate.
5. Sales promotion: any activity that offers an incentive to induce a desired response by salespersons, intermediaries, and / or final customers.
6. Public relations: communication to correct erroneous impressions, maintain the goodwill of the organization’s many publics, and explain the organization’s goals and purposes.
7. Customer contact personnel:
8. Immediate incentive:
9. Delay incentive:
10. Coupon:
11. Cents-off offer
12. Samples:
13. Cash rebates:
14. Premium:
15. Consumer contests:
16. Consumer sweepstakes:
17. Additional product deals:
18. Trading stamps:
19. Consumer exhibitions:
20. Sales meetings:
21. Sales contests:
22. Point-of-purchase displays:
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