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Can you please give some problems regarding automobile companies which adversely affect the co. operation?

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still dont know how to start my manuscript coz i still dont have a problem(a case) regarding the company ive conducted my OJT(in an automobile company)..the problem should be related to marketing..hmm, please help me juz to have an idea of the possible problems which adversely affect the operation of the business..

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  1. Pitching a product to a market segment that doesn't appeal to them. Example: Nerdy cars to people in their 20's. Bad idea!

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