Carlos Tavares: Renault has huge potential in Indian market – Formula 1 news
Chief Operating Officer of Lotus Renault GP Carlos Tavares following his visit to the Buddh International Circuit in India commented that he feels that the Indian market has huge potential for Renault.
Renault made its first appearance in the Indian market earlier this year with the launch of Fluence in June. After the success of its launch, the Enstone-based constructors introduced another car named Koleos last month, in October 2011. Their plan was to
launch at least 5 cars in 15 months and so far they have introduced three cars with two in the pipeline. The remaining two cars will be hitting the market next year.
After the phenomenal applaud that the debut race of 2011 Indian Grand Prix received from various quarters, it can be easily speculated that Formula 1 for sure has great future in that region of the world.
The Renault team is currently looking to bank on the success of the recently held Indian Grand Prix to achieve its business plan for next year. Releasing five car models in a short span of 15 months was going to be very challenging, and Renault knew that,
hence they built a power unit in Chennai in collaboration with Nissan which will facilitate them in carrying out operations in India.
Right now, there are only 14 outlets where Renault can showcase their cars, but they have plans to expand and grow big by the end of this year. Their aim is to have at least 100 showrooms by next year, which is very crucial for Renault in order to gain market
share.
Tavares said, “An important strategy that starts with an industrial presence guaranteed by the presentation of five new models and the strategic increase of the dealership network. This is one of the reasons why I came to India.”
He sees huge potential in the Indian market, as Formula 1 is a great means to attract more clients and increase awareness besides the traditional mediums of print and broadcast media.
So far, Renault has been very successful in positioning its brand in this region.
He said, “We have to understand that these two cars – in this market – are practically luxury cars with a corresponding price tag. One of the main arguments was that they had bought the most luxurious car with all the options as Renault was a brand with
a strong presence in F1.”
Renault’s track record is a proof that the company is not just capable of great ideas and great plans but also implementing them and taking them to finality.
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