Chicago Cubs Love Me Tender Shirt?

Question

Does anyone know the story behind the "Love me tender" Chicago Cubs shirt?

It appears that this is becoming the popular shirt for the players to wear under their jerseys. I first say it on Derrick Lee when he did an interview with ESPN's PTI when the Cubs were in Tampa last month. Now I see it almost anytime they interview a player after a game.

Also, has anyone seen these for sale?

Here is a video of Rich Harden with the shirt. On the page there is also another video clip of Pinella in it. http://chicagosports.chicagotribune.com/sports/baseball/cubs/cs-080726-chicago-cubs-florida-marlins,1,4599174.story

Answer 1

To the first answerer...Yes it is a marketing move...MLB never uses marketing to make money do they....OF COURSE...There's a sponsor for injuries for goodness sake.  So yes, Love Me Tenders is the "Official Chicken of the Chicago Cubs".  

The Cubs aren't selling out...their making money, like every other team in baseball, and sports.

Answer 2

Love Me Tenders is a company that produces chicken tenders.

Cubs are selling-out!