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Clubs should focus on making profits, Massimo Cellino: Serie A news

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The Rossoblu President is of the opinion that making profits should be a norm for football clubs, however loss-making is the custom with the clubs.
Cagliari is one of the few clubs that makes a profit operating as a football side. President of the club, Massimo Cellino, has come forward and said that clubs are meant to make profits, and any team failing to do so is highly
unorganised and inefficiently run.
The Rossoblu have managed to run into profits, despite the recessionary crisis in the European economy.
The problem is not only prevalent in Europe, but football clubs all over the world are finding it hard to make their revenues exceed their expenses. This fact makes the Sardinians profitability even impressive, and gives more validation
to the claims made by Cellino.
During his interview with the BBC Radio, Massimo Cellino stated:
“I earn money with football and anyone who doesn’t is an inefficient idiot. Only fools who let themselves get caught up in emotions or the fear their fans will protest end up doing things they simply cannot afford to do.”
The Italian entrepreneur was boastful about his clubs financial performance, stating that the Sardinian side would continue making profits in the coming years as well. He has great confidence in his club’s ability to maintain their
financial prowess they enjoy at this point in time.
Cellino was of the opinion that football was taken as a leisure pursuit two to three decades back, but this is not the case anymore.
Reflecting on http://www.senore.com/Football-soccer/Inter-c39567 Milan’s expenditures in the past, Cellino said that the clubs cannot afford to be involved in unnecessary expenses as the financial crunch does not allow them.
“In the past Massimo Moratti lost so much money with Inter, but he can’t afford to do that any more. It is his duty,” said the President of the Sardinian club
The loss-making structures of many clubs have been criticised, scrutinised and deemed to be avoidable in many circles. European governing body, UEFA, is trying to make it mandatory for clubs to minimise losses and start making
profits by introducing rules regarding the club’s finances.

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