Colour schemes, what do you think?

Question

I am setting up my own business and I am currently thinking of colour schemes for the shop, packaging and website. I will be handmaking my own beauty products and they will all be as organic and eco-friendly as they can be. I have looked up colours and their meanings and after careful consideration I have come up with beige, light brown and olive green. The reason I have chosen these colours is because they represent nature, the environment, comfort, reliability, stability, health and good luck (to name but a few things lol). My question is, do you think this would be a good colour scheme? Would you recommend anything else? thanks :-)

Answer 1

They all complement each other and sound like they represent your products well, but it's kind of bland and a lot of people are using these same colors all the time now.

Answer 2

it sounds good...but also a little bit boring :/

http://www.wellstyled.com/tools/colorsch...

go there ^^ and play around with the colors you have in mind

Answer 3

I think that would look amazing. Those colours go well together and they represent what your products are and what they are about so i think its perfect.

Answer 4

First off - I hope that you'll source as much of your raw materials from Fairtrade farmers as possible. I'm a great believer in fairtrade - we need to support the growers as much as possible.

Anyway, I can see why you've picked the colours you have but, as someone said, they're hardly very inspiring. What do you intend to call the company?

There are other 'natural' colours - what about blue and yellow? Why don't you research colours associated with the countries from where you intend to source the raw materials?

Are you in the UK or the States, by the way (I ask because, even though I have my Answers set to 'UK & Ireland Q&As only' I keep seeing US-related questions which annoys me because I can't help those people)?

Best I can think of to help at the moment, but you need to make the packaging as attractive as possible.

Answer 5

I love the track you are taking. When people think of organic they often think of earthy tones. Have you thought of incorperating different textures into the packaging? if you used some rustic twine, dried flowers, dried grass,  or texturized recycled paper it would get those enviromentally aware customers as well as everyone that's looking for a great product.

This might seem like a strange suggestion but when I needed to pick out colors for a project i'd go to the paint shop and get tons of swatches (they're free) and so you have all the colors at hand so you can mix them around and pair them up however you like, plus they have some colors already matched up for you.

Answer 6

The colors you've suggested sound very similar to AVEDA who is really in the same market according to your description... I don't think it would hurt if you plan to be an alternative to AVEDA; following a leader is something companies do all the time. The website Color Schemer might help you with your decision, maybe you've already been there.  Perhaps in your marketing plan you are considering a specific ethnic group... be careful that your colors do not closely represent a color scheme that group may find offensive, e.g. Crip vs. Bloods; in this case using RED/WHITE/BLUE would be a no-no if marketing to those gangs... again that's just an example. Also remember that beige, light brown and olive green are the fastest growing and becoming more common colors due to the worlds focus on the environment and going green... your brand might get lost in the wash... so perhaps add a spark!  Take Revlon for example... they don't really sell beauty products, they sell an image... using their products is how you look beautiful... That said, you could add a delicate orange, or soft rose color so your brand has a slight twist/edge.

Answer 7

light brown beige and olive sound great

if the colors seem too boring you should throw in burnt orange  or cranberry red for a punch

Answer 8

When it comes to marketing it is not about your company and your products. You have to be customer oriented and as such choose colours and looks that apeal to your target audience. You can find about this by knowing what are successful products are bought by this class of customers. Also you will have to find out what colours are used by the competition so you can choose something that makes your products stand out in the marketplace.

Your products are not bought by customers for what they are but for what these products can do to enhance the life of the customer. That attribute of your product should guide your judgement for selection of colour.

Standing out in the market place is the first priority in terms of branding in the crowded marketplace.

Answer 9

Beige, light brown and olive green sound good for nature. Beige/brown is also the colour for foundation. Think of the other colours you will use for the products. Pale pink or a stronger pink like cerise spring to mind as colours for lipstick and blushers and would also blend well with the beige and green.

Pink and purple are also colours used for 'feminine products' websites.

Keep your colours very subtle so they don't take over the website as you want people to concentrate on the products you're selling.

Answer 10

Yeah I think those colours would really go with organic beauty products.

Just one thing, maybe you could add a nude pink type colour, so it shows the beauty side of things?

Good luck with your business :)

Answer 11

Thats the colours i have in my lounge at the moment and its really nice and peaceful. Wooden furniture and flooring go fab too