Community relations?

Question

anyone in the field who can tell me more about it or just what skills are needed please? i think this might be the field for me. i love helping others, think i'm good at coordination, but am not sure why else i think i'd like it, but need to know, thx

Answer 1

Here is a sample job description from Chick-Fil-A:

"This person will be located in a given trade area and work for a specific Chick-fil-A Unit(s) by directing marketing/public relations for that Unit(s). The UMD is hired by and reports directly to the Operator(s) of a Unit(s).

UMD responsibilities include:

Working with the Operator to create a marketing plan

Executing the marketing plan

Tracking redemptions

Monitoring effectiveness

Building relationships within the community (Some UMDs have done this by distributing PALs/BOGs at community events, distributing food and catering menus to local businesses, setting up cross-promotions and school programs, as well as involving Chick-fil-A in community-wide events.)

Set up in-store Sampling program.

Job Characteristics:

Traditionally, a UMD works 15-20 hours per week (for a single Unit); 30-40 hours per week (for multiple Units).

Most UMDs work out of their home.

The job responsibilities enable the UMD to have a flexible work schedule.

Specific hours vary depending on the task to be accomplished. (e.g. may occasionally involve Saturday work for birthday parties or evenings for Kid’s Nights)

Use of a personal vehicle is required for community related work. Mileage reimbursed.

Outside Sales or previous marketing experience is a plus."

Here is one from Salary.com

"Job Description for Community Relations Manager:

Coordinates, organizes and heads efforts to represent employer favorably in the community. Plans programs that promote good will and fosters relationships with community leaders. Potentially supervises the charitable contributions program, including coordinating the approval process, screening requests for financial support, and directing the disbursement of funds. May require a bachelor's degree and at least 5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to a head of a department."