Corporate sponsorship of everything!?

Question

Why is everything sponsored by some mobile phone company or other money hungry corporate monster. Is anyone else noticing the likes of the O2 arena, every music festival, Several football stadiums. I dont work for 02 and so dont recieve any money for adveritising from 02, so its the millenium dome as far as im concerned. And what happens when emirates is no longer sponsoring arsenal, i remember when they used to call things something other than a 'brand'.

Answer 1

It's even going beyond stadia etc. When Australia play rugby union they are regularly referred to (by commentators in Australia) as the 'Qantas Wallabies'! What ever happened to 'Australia'!!

Answer 2

S'all about the dinero, my friend.

I'd happily be sponsored by O2 if they paid me £1m a year.

Answer 3

Look at the most used, and I'll bet that you use the phrase.......

Google it.