Corporations disappointed over Sachin Tendulkar’s inability to score 100th ton – Cricket News Update
Some top multinational corporations which were hoping to cash on http://www.senore.com/Cricket/England-c56013, are now disappointed over the legendary batsman’s inability to accomplish
the feat and save his side from the series defeat. Among the sufferers, Coca-Cola, Canon and Future Group are at the top.
These firms had big plans to boost up their marketing campaigns with Sachin's milestone against the English; however, Sachin failed to materialise his, his nation's and the corporate world's dreams.
The brands, which invest lavishly on cricket and feature Indian cricketers as their models and promotion ambassadors, fear big losses in the future as negative sentiments about team India prevail at the moment.
The Men in Blue have suffered three humiliating defeats on English soil, and resultantly, lost their hard-earned top spot in International Test cricket. This sudden demise of the team has put celebration-based marketing plans on hold.
Talking to the media, http://www.senore.com/Cricket/Mahesh-Chauhan-c73828, an Indian advertiser, said, “When marketers plan big campaigns around a milestone, they have to factor in uncertainty, especially in sport.”
However, he also shared, “Though the negative sentiment around the http://www.senore.com/Cricket/India-c750 team may be impacting their plans marginally now, there's no dispute on Sachin being a cricketing God; brands associated with him will be winners as and when he does get his 100th century."
As the 4th and final Test of the series is still left, some companies want Tendulkar to make a ton in this match irrespective of team India winning or losing.
An official of Coca-Cola, the beverage company, which plans to release at least 6.5 million cans with Sachin’s picture printed on them, stated, “If Sachin makes his 100th ton in, say, winters, the commemorative cans may not see that much consumer offtake
because that's not season for soft drinks.”
The 4th Test between England and India is set to start on 10:00 GMT today, August 18, at the The Oval.
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