Could you please review my flyer before impression? NO SPAM

Question

Always a little nervous before printing a batch of flyers... I thought I'll submit it to the very objective eyes of the Yahoo community.

Does the catch phrase on the front fall flat? Does the company slogan make sense to everybody? Would the text on the back make you want to visit the website? Also feel free to comment on the design.

Final format is 4" by 3". Logo and URL have been blacked out for obvious reasons.

http://docs.google.com/Doc?docid=dczr423v_68hbbmmqgt&hl=en

BTW my business is an online art gallery focusing on colorful modern paintings at an affordable price.

Thanks in advance for your help.

Answer 1

I'm a graphic and web designer and in my experience It's better to get straight to the point in flyers rather than trying to be cutesy as you have to grab their attention.

Headlines are good when they sum up what you're offering by asking a question or relating to a personal need. Many people may be interested in your product who are redecorating their home, paintings to match your decor. You can even appeal to those who are thinking of redecorating but don't know where to start by saying you can design a room around a great work of art. Or simply say in big bold letters "Find Affordable, modern paintings for your home at www.yoursitehere.com" with a picture of a painting available on your site in the background and a subtitle that says something like "free shipping"  

You can send out separate flyers to offices and touch on a personal need with them for example having beautiful art can improve productivity...something like that.

It's good to have an incentive. Like mention this flyer get a discount or offer something free with order for limited time, whatever you think is suitable and would be appealing and make that front and center otherwise your flyer just becomes background noise, the free shipping is a great incentive.

I don't think the dog really represents the product well, the image on the back is better as people can see a painting. I get what you're are trying to do, I just don't think it quite works. However the picture with the price and style on the back is good and I'd keep that.

When trying to design a flyer, think about what impresses you when you get those in the mail, what grabs your attention. Keep the ones that do so you can use them as reference.

Answer 2

Yeah, I like it, catchy slogan, works well! Great graphics and layout, it works for me!

Just remember to spell check and proof read. I spotted a mistake :P

Answer 3

I like the one with the dog. But it might be a little cuter if you could find a picture of a dog looking at a picture. Or a dog and a person looking at a picture. It would help to explain the purpose behind the statement that he sees in black and white.

On the second one there are 2 typos. The word canvas is missing it's "s" and the word compliment has an "e" instead of an "i".

That one is also a little wordy. I used to write commercials and we always made it a point to be careful to not make the customer "think" too hard. In other words, if they have to ponder what your'e getting at the meaning is lost.

In that ad you've actually got 2 concepts going. Overpriced galleries and outlet stores with cookie-cutter art. It's actually 2 completely different demographics. A person that purchases art from a gallery probably wouldn't even think about looking at art at an outlet store. And vice-versa. I would break that into 2 ads.

In the first one you can have a gallery shot of some weird, funky art (that's totally bizarro), or a weird looking artist, and use your phrase about overpriced art.  

In the second one you can pick some pictures of generic art pieces that are totally uninspired, or a bland room with a bland picture on the wall.

Finally, NEVER ask for permission when selling or marketing. Always command. Don't say "visit us" Get right to the point. "At x*x.com you'll find an array of colorful abstracts, as well as original hand-made oils on canvas, that will compliment any home or office."

Hope this helps. Love the phrase "colorful paintings for colorful people." I'd incorporate that as your "theme" on everything!