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Darya Klishina: Fans are impressed by her beauty – Athletics news

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Darya Klishina: Fans are impressed by her beauty – Athletics news
Darya Klishina, the 20-year-old long jumper from Russia, is a new admiration for the nation’s athletics spectators as more than her game, it is her beauty that they feel more attracted towards.
The young athlete, who also holds the Russian junior record for hitting the mark of 7.03m, has always been dominant on the field and even at this tender age, boasts of a number of impressive accomplishments. She has been the world youth champion, European
junior champion and the top finisher of this year’s European Indoor competitions held in Paris.
Yet, while discovering the reasons of her fame and admiration among her spectators, an online survey revealed that the viewers declared her as, “The sexiest Russian female athlete of the year.”
The perception that has been developed for the young player is not a ‘by-chance’ occurrence, rather, it referrers to the fact that Klishina has been doing advertisements and media activities that most of her fellow athletes detest to think of. She has been
posing almost nude for men’s magazines and is also famous for giving outright interviews. However, despite her indulgence into all these activities, she has never compromised on the quality of performance she delivers on the field.
Talking about her passion for shooting, Klishina, who equally longs for media activities, said, “I would never miss a single training for a photo shoot or an interview. Athletics is a priority for me. But I believe my PR activities are also necessary. I
want to make my sport more popular, and unfortunately it is impossible if you only jump.”
She was of the view that saying that she loved her (bold) media campaigns was not true, rather, as an athlete, it was a part of her job. However, besides dominating the field, she has been a serious media star in the making. In order to endorse with her
athletics promotion activities, the Russian signed a contract with IMG, the global marketing agency, and for doing that, she has become the first Russian athlete to strike a deal with the company which usually focuses on golf and tennis players.
Passionate about realising this deal, Klishina said, “I am very proud that I am now a part of the IMG team, and hope that, with their help, I would progress both as an athlete and as a public person.”
The Russian athlete is a combination of good looks and excellent performance, and given these facts, she has emerged as a new leader in Russian athletics. However, interestingly, her success in both the fields is contingent upon each other. If she compromises
on her performance, her demand by marketing companies will definitely decline, and conversely, if she fails to leave an impact as a media performer, it will also affect her on field performance.

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