David Ogilvy quote.... The consumer isn`t a moron, she is your wife!..... What do you think?

Question

David Ogilvy quote.... The consumer isn`t a moron, she is your wife!..... What do you think?

Answer 1

It's a classic.  Don't talk down to your audience.

Would be nice if politicians followed this one.

Answer 2

He is saying that we shouldn't treat the consumer as stupid. The wife is a sensible consumer!

Answer 3

The guy was an advertising legend and a lot of what he said is still gospel.

This is about Ad men not second guessing consumers and thinking they are all dumb faceless numbers in some report, they are your wife, sister, mother, etc.  They are not you- some 20 yr old ad exec in London, NY etc.

Answer 4

Some 'Wives' will keep You broke, that is true...!!