Deciding which shares/stock to buy

Question

What do you look for in an organisation before you purchase stock in it ?

Answer 1

Look for a company that has no or low debt. That is steadly growing it's earnings year after year and has a ROE of 15 or more. I also like to own a stock that pays a dividend which also goes up year after year.

Read books about Warren Buffett and how he picks stocks.  Mary Buffett wrote a number of books (Buffettology) about him that are good to read.