i am a little confused about this paragraph! can someone help me understand it please..
Sisters Gina and Toni Wilson grew up in a family that had been in the car trade for almost a century. From an early age they worked in vehicle rental, spare parts and car sales in their father’s garage. After seeing the vehicle import business grow from 17,800 units in 1998 to 141,000 two years later, Gina decided to “get a piece of the actionâ€Â. She rented an office, employed one person and began importing cars from mainland Europe. Eurocars was born. After one year, Gina took on her sister as sales manager and appointed Steven Hunt as managing director. Steven was an expert in finding new cars at low prices. The company concentrates on “bread and butter†models rather than specialist or prestige cars. Customers are attracted by the low prices. They can save around ₤2,500 on the list price when buying from Eurocars. They are also reassured when they see that the cars are actually in stock. Eurocars used to sell cars to both dealers and individuals. However, they are now concentrating more on the retail trade because margins are higher.
I don't quite understand what is eurocars? and "Customers are attracted by the low prices". how can the company afford to have such low prices.
i know i might sound really dumb but please help
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