Describe two criteria used to assess a market’s potential for a new product?

Question

What is the difference between domestic and international strategic planning?

Answer 1

Number of new residents moving to the target area per month and per year.

Number of competing companies closing or opening operations in the target area.

Declining or rising income levels in the target area.

Domestic planning is for your operations in the USA.  General Motors is losing money selling cars today in US.

International planning is for non-US operations.  General Motors is making a profit outside the US and this affects their planning- where will they put their money and buildings and machines.